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PROFILE OF
A HOSPITALITY EXPERT

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Jennifer Beales, particular accomplishments
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Resurrected Jennifer Beales & Associates to capitalise on my unparalleled experience and industry contacts
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Managed and supported the sales network for Relais & Chateaux as Director of Sales for UK, Scandinavia, Europe, Middle East and Russia
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Developed the pre-opening marketing plan for the new Bvlgari Hotel, London
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Re-launched Soho and Tribeca Grand Hotels to the UK market
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Established Jennifer Beales & Associates as a sales and marketing consultancy for the hotel industry, in and outbound UK & USA
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Rebranded and re-launched Grand Heritage Hotels as Distinguished Hotels International, including: implementation of a new GDS code; creation of new corporate identity and image for collateral and website membership
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Opened The Royal Park for Argyll Townhouse Hotels
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Re-launched Stapleford Park Country House Hotel and Golf Club
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As Director of Sales and Marketing: opened the new Sanderson Hotel, setting up the complete sales and reservations systems. Later integrated this with St Martin’s Lane Hotel. Promoted to Regional Director Sales for the Morgan’s Group
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Launched Agua Spa and Gymnasium as an urban sanctuary within Sanderson Hotel
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Redeveloped and launched Fawsley Hall as a 5 star country house hotel
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Launched the Michelin Star Indian restaurant Tamarind for the Halcyon Hotel Corporation